This story has been around for a while, told in different ways, but at its basic core, it illustrates the different ways we can look at things.

Many years ago two salesmen were sent by a British shoe manufacturer to Africa to investigate and report back on market potential.

The first salesman reported back, “There is no potential here – nobody wears shoes.”

The second salesman reported back, “There is massive potential here – nobody wears shoes.”

It’s a simple example of how a situation can be viewed in two quite different ways. One person sees problems and disadvantages. The other sees opportunities and benefits. In business, problems and challenges come up all the time. At times, though, what seems like a major negative could turn out to be something quite the opposite. Take the story of Original Red Dirt Shirts. According to, this […]